"All personal breakthroughs begin with a change in beliefs." - Anthony Robbins
You must hear something 6 times before it goes into your belief system
1st time - You disregard it.
2nd time - You say that’s Ok for you but I don't agree.
3rd time - You say that is pretty much the way I've been thinking all my life.
4th time- Those are terrific idea's I'm going to start using them.
5th time- I'm going to start using them
6th time- Well I taught you that.